Throughout my internship, I’ve acquired some burning questions about social media. After doing a little research and asking my coworkers at Allgo Social for help, here is what I learned.
Question #1: Often, when a post performs well on Facebook, I receive a notification recommending I boost the post to get more reach and engagement. Is my money best spent on a post that’s already doing well on its own or would it be best to boost a post that didn’t get a lot of reach and engagement?
According to Nathan Digangi, Founder of Allgo Social, “When Facebook recommends you boost a post, that’s them marketing to you.” Nathan explains that it really depends on what you are trying to achieve with each post. For example, if the success of an event is dependent on a lot of people reading about it on social media, then you should definitely boost it, regardless of the number of people it reaches. If a popular post is just one part of an overall social media campaign, then your money is better spent boosting a post from the same campaign that didn’t perform as well or running a separate advertisement with a clear call to action.
Question #2: When working with social media platforms, it becomes apparent which one is the strongest for a particular brand. So how do you drive people from one platform to another? For example, how do you convince a faithful Facebook follower to also follow your brand on Instagram and Twitter?
“It’s about the content, making it something people would want more of,” says Katie Welsh, Social Media Manager at Allgo Social, “If you’re inviting people to follow you on twitter, make sure it’s good.” In other words, you have to give your audience a reason to follow you, and that usually means posting different kinds of content to each platform. Twitter is usually best for audience engagement, Instagram is the best platform for visual content, and Facebook is best for longer posts and relaying information about events.
Question #3: What do I do if I am struggling to figure out how to write content that caters to a particular brand or platform? One platform that has always challenged me in both personal and professional use is Instagram. What are some ways I can overcome this challenge?
This question is actually one I’ve been able to answer after spending a little time working with different brands through Allgo Social. I have found that a good place to start is by looking at previous posts. Looking back at previous content is helpful in developing and understanding their voice. It is also helpful to see what audiences have liked, disliked or ignored. It’s also a good idea to look at social media pages of other brands in order to get a better understanding of the industry and to see how brands in that particular industry effectively engage with their audience.
Overall, I have learned so much during my time at Allgo Social and I feel strong in my ability to create social media content for a variety of brands, industries and platforms. I am grateful for the opportunity to work here and I am excited to continue developing my skills.