Snapchat has already taken over the world. This fun temporary photo sending app has developed so much over the past years. At first, it was to just send photos and soon they introduced filters, stories, chat, and even geo-filters. Let’s just say that Snapchat has grown up since being released September 2011.
If you are one of the 26 million users in the United States who uses Snapchat, you know that there is always a potential market by using this media platform. But the question that is really brought into question is who should use this to grow their business. There are many people who use this so it might be a broad question, but the main target audience is actually users between the ages 12-34.
Sorry to those who might be selling something like Life Alert, you might want to look elsewhere, but for those who want to get a younger audience, go to a younger platform, like Snapchat. Because of the young audience, be sure to keep your content “Disney.” Don’t send boring corporate snaps, but make it colorful, fun, entertaining; otherwise they might just skip it.
You might be wondering why someone should use Snapchat and how it would bring attention to their business. Snapchat is much more casual than something like Twitter or Facebook, so don’t be afraid to be casual. Show the world behind the scenes of your business instead of showing the polished final product. At the same time, make sure that you are watching what you send, because you don’t want anyone to save something that makes your business look bad.
While you might want to send a coupon or promotion via Snapchat, remember that it is only there for 24 hours on your story, so unless it’s a one-day promotion, try to avoid that or tell your followers to screenshot it so they can use it.
Unless you are using Snapchat for sending promotions, you might be more inclined to show your followers more about what you are doing or where you are at. If you are going to be at a special event, you can use Snapchat to raise awareness of the event and yourself. Take notice of the “Stories” feature. People’s snaps can be compiled to make a complete story of a big event, such as the Olympic Games.
If you are lucky enough, you could even have a filter to raise awareness of your business, such as MAC Cosmetics. It would be easier to Request a Geofilter for your business, and clients who come to your store or event would be able to use the tag. (It will utilize some artistic ability).
A downside to Snapchat is that there is not a search feature on it to find a friend or another business, so if you are going to use it, make sure you are sharing your Snapchat name or even QR code in store, on other platforms, or even verbally, but make sure you get your Snapchat presence out there otherwise the whole platform is useless.
Snapchat is not an easy tool to use for business, so don’t be discouraged! It will take some time but with consistent effort, you will be able to show and grow your business through Snapchat.