Everyday is a shopping day–according to Google data. More than half of shoppers shop on their smartphones while on the go, splitting their total online shopping time into micro chunks of time during their day.
Understanding what customers do is the first step. Creating a strategy online and on social media based on that information is the next step. Here’s how to you use snippets from Google’s November report into a social media marketing strategy your small to medium business can use.
“Shopping-related searches on mobile have grown more than 120% year-over-year. “
Since customers are often looking at their phones when they are waiting in line, on the train, and short moments where the message needs to be clearly and instantly communicated. If you want to use photos with text, use a few words in a large, easy to read font. Our suggested maximum is 3 words per photo. Make your message instantly understandable to your potential customer while they are waiting for a latte.
“Google data shows that Sunday is the biggest day of the week for mobile shopping.”
Strategically schedule your product or service related posts towards the end of the week to keep your business fresh in your customer’s mind by the time Sunday rolls around.
Highlight the target demographic of your product. Will your customer’s pre-teen niece love your newest jacquard shimmery crop top? Will your customer’s wine-loving Aunt laugh at the bottle-sized gag gift? Personalize the message for your customers and those they will be shopping for.
“To succeed with omni-channel shoppers, retailers have to enable shoppers to engage on all channels seamlessly, however, and whenever it suits them.”
Cover more than one platform in your social media strategy. Video is big, so add Vine, YouTube, and Facebook video to your mix. And be sure to add videos directly to your business Facebook page and twitter feed.
Make your Pinterest pins buyable to enable users to directly purchase from the site. For other platforms that are not quite clickable yet, like Instagram, be sure to add the text of your link in the description to show them where to buy.
As with any social media strategy, it is important to plan out an initiative based on existing data–such as Google’s report on holiday shopping trends. Examine which strategies perform better than others. Methods built on clarity and brevity, knowing where your customers are and at what time they are most active, will instantly improve your social media performance.
Source info from (https://think.storage.googleapis.com/docs/holiday-shopping-trends-2015-interactive.pdf)